Dufry World was a quarterly print magazine for affluent Brazilians. It presented sophisticated, entertaining, and informative features on must-see travel destinations, as well as on luxury hotels and the very best in high-end fashion, beauty, and lifestyle merchandise. Dufry World was the official magazine for Brazilian Dufry clients and frequent fliers and was available to select customers in the departures and arrivals duty free Dufry stores and in the Dufry Shopping domestic market stores in the Sao Paulo and the Rio de Janeiro airports, and mailed to the top 20,000 Dufry Red members.

I was responsible for the editorial mission, overall design and photographic approach; I conceived, assigned, and edited all stories; wrote features and all display copy; art-directed and styled photo shoots; created all budgets and schedules; hired outside vendors; and wrote all marketing materials. I also oversaw all native advertising creation and execution; collaborated with ad sales, marketing, and clients on strategy for this branded content. Dufry World’s 80+ edit pages were produced for under $15,000 per issue by me and a talented freelance designer, photo director, copy editor—and that’s it.