Cadillac Magazineis the official publication of Cadillac. Dedicated to Cadillac owners and enthusiasts, the magazine was a bi-annual, 100-page luxury lifestyle print magazine, with 20 tablet issues, 4 mobile editions, and a worldwide print circulation of 300,000+. Starting with subject areas of interest to readers and filtering these through values of  the brand, Cadillac Magazine used a subtle but effective strategy; the message of the lifestyle content implicitly reinforces Cadillac brand attributes, even when the brand itself is not mentioned. And by delivering content that lives at this valuable intersection, Cadillac Magazine continued to generate strong results in terms of readership interest and award-winning content, including 10 design and 6 editorial awards (Gold for Best Mobile/Tablet and Best Long-Form Writing) at the Custom Content Council Pearl Awards. 

I was hired to reconceive and relaunch the print edition of Cadillac Magazine, with a renewed focus on immersive storytelling, and in the process, created the digital app, Cadillac Magazine Curated, as a way to further Cadillac’s brand messaging in between the two annual print issues. I was responsible for all editorial content, generating ideas, assigning and editing, writing front-of-book stories and feature articles, and writing all display copy as well as marketing materials. I worked closely with the client to assure that Cadillac Magazine’sbrand message continued to be on target. It was.