I conceived and created Cadillac Magazine’s digital app Curated as a way to extend Cadillac’s brand messaging in between the two annual print issues, with 20 tablet issues and 4 mobile editions per year. And much like the printed version, Cadillac Magazine Curated continued to generate strong results in terms of readership interest and award-winning content. It won a Gold for Best Mobile/Tablet at the Custom Content Council Pearl Awards. It also had consistent engagement with 33% of issue downloads by repeat readers. As of 2017, it had over 17,000 combined installations and over 1.3 million in-app article reviews, with the average reader spending 7.5 minutes with each digital issue.